Guillermo Muñoz
All work

08 / 09

labulense.com

Generations-old gourmet, now online.

Role
Build, growth & analytics
Context
La Abulense, Spanish gourmet retail, 2024
Stack
E-commerce, Brand design, GA4, Google Tag Manager, Meta Ads, Social
Live
labulense.comInstagram

labulense.com — the film

The problem

A respected artisanal food business with a loyal local following but no real digital presence — invisible to anyone who couldn't walk into the shop.

What I did

  1. 1Built and run the live e-commerce storefront end to end.
  2. 2Brought a heritage, market-cuisine product into a clean, modern shop with real product photography.
  3. 3Run the brand's Instagram and Meta Ads campaigns end to end — content, targeting and performance.
  4. 4Set up GA4 and Google Tag Manager: e-commerce event tracking, conversion measurement and the reporting behind every Meta Ads decision.

Outcome

  • A heritage product that now sells far beyond the shop counter, with every step of the funnel measured.
  • Brand, paid acquisition and analytics run in-house, end to end, backed by 654 customer reviews.
  • Proof that the same toolkit serves a global airline and a generations-old deli alike.

Gallery

01 / 033 images
01Storefront homepageThe live shop — hero product spread and featured gourmet items.
02Shop catalogueThe cheese category — real products, real prices and add-to-cart: full e-commerce, built and run end to end.
03Product stylingGourmet product styling used across the site and Meta Ads creative.
Next projectCasa NavarredondillaA country house, walkable before a single stone is laid.