Writing
Field notes on what I’m building and where marketing technology is heading.
24 Jun 2026The four C's: building a second brain with Claude CodeAn AI operating system doesn't start with a model — it starts with a default. Notes on the four-C framework for turning Claude Code into a second brain that actually runs your work.
10 Jun 2026Your next marketing hire is an agent, not a headcountThe interesting question in enterprise marketing isn't 'which tool' anymore. It's whether the operating model itself can be rebuilt around agents.
28 May 2026From AMPscript to agents: automating SFMC with AISalesforce Marketing Cloud is powerful and unforgiving. Here's how I've been wrapping AI around it to kill the manual work.
15 May 2026I automated a job hunt with Claude Code. Here's the architecture.A look inside Career Ops — a system that discovers roles, scores them with Claude, and ships a tailored pitch deck per application.